After implementing standard safety programs, National Fuel Gas experienced significant improvement with its fleet safety performance, resulting in a decline in injuries. However, over the years, the company plateaued and recognized the need for a new “growth engine” to re-energize its safety program. Early in 2019 National Fuel Gas launched a company-wide safety campaign built around the “Safe 4 the Right Reasons” program. The program’s simple messaging and personal connection is the key to employee acceptance and has been effective in connecting with fleet employees who often work remote or alone. Since implementing the campaign, National Fuel Gas’ OSHA recordable incident rate is 50% lower than the previous 5-year average, their safety culture has improved, senior executive participation is stronger, employee engagement is at an all-time high and the core principles of the safety program have permeated the entire organization with respect to personal, pipeline and public safety.